"What do you really want?!"

Sasha Grinshpun is a master executive coach, career strategist, and facilitator with 15+ years of experience. Her eclectic background spanning IDEO/design thinking, consulting, and entrepreneurial ventures puts her in a unique position to have the conversation around, “What do you really want?!”

Sasha combines her gift for quickly gauging career & life criteria of clients with her experience in navigating life’s inflection points. She helps exceptional people craft their own definition of success and confidently make their next move.

"How do I get there, on my terms?"

Once clients gain clarity on their vision and criteria, we work together in Catapult Circles to set a meaningful milestone and timeline to achieve it.

Proven methodologies empower and focus carefully crafted circles. We offer a proprietary methodology that integrates the best of:

  • Neuroscience of meaning-making and change
  • Behavioral psychology of habits
  • Design thinking
  • Agile methodology
  • Positive psychology

With clients including Harvard Business School, Yale, Stanford, Google, Chief, and IDEO, Sasha has delivered high-impact projects and workshops spanning the topics of design thinking, career development, spanning the topics of design thinking, career development, leadership development, talent retention, employee engagement, DEI, psychological safety, managing global teams, the multi-generational workforce, authentic networking, and work-life integration.


  • Harvard Business School, MBA
  • Yale University, Economics and International Studies

Professional Certificates

  • Certified Executive Coach*
  • Certified Career Coach*
  • Certified Master Facilitator*
  • Certified Agile and Design Thinking Team Coach*
  • Certified in College Counseling**
  • Positive Psychology***

* Center for Executive Coaching

** University of California San Diego (Specialization in Career Exploration)

*** University of Pennsylvania


  • DiSC team/individual
  • ProfileXT
  • Checkpoint 360
  • Career Leader


  • English
  • Spanish
  • Portuguese
  • Russian
Skip to content